Code of Conduct

The Health and Fitness Professionals Academy aims to promote the highest standards of ethical practice and professional behaviour in the recruitment and admission of students into our institution for higher education.

Publications, marketing and promotion

Promotional materials used with students shall be clear, accurate, and current, and should emphasise the educational programs and services available. Materials shall not, by commission or omission, provide false, incomplete, or misleading information.

Principles of Good Practice

Electronic and print versions of promotional materials should:

  • be reviewed frequently to ensure they are consistent and that they objectively and truthfully reflect the programs and offerings of the institution
  • provide enough candid and pertinent information that students unfamiliar with practices in higher education in a particular country may make informed academic judgments
  • be sensitive to other cultures
  • make it clear how information can be verified and/or additional information can be obtained


HFPA shall not discriminate with regard to race, colour, gender, religion, sexual orientation, age, political opinion, or disability. They will also endeavour to understand and protect the civil and human rights of all individuals.

Principles of Good Practice

HFPA Staff should:

  • maintain a high degree of multicultural awareness and shall be knowledgeable about and adhere to all applicable laws and statutes with respect to non-discrimination
  • periodically review practices, procedures, and actual results to assure that discrimination has not occurred and is not occurring

Institutional policies and programmes

HFPA Staff shall establish appropriate policies governing foreign student recruitment, admissions, and support activities, specialised programs and curricula.

Principles of Good Practice

Institutional policies and programs dealing with students should:

  • be documented
  • deal with all aspects of recruitment, admission, financial aid and on-campus support
  • make certain that appropriate information and support services are provided to students in order to ensure a smooth transition to a to a new educational and cultural environment

Professional competency and behaviour

Individuals shall be knowledgeable about the institution, its policies and programmes, admission requirements, costs and fees, on-campus support, and other relevant factors that will impact a student’s decision-making process.

Principles of Good Practice

HFPA Staff will:

  • be educated in all aspects of the institution
  • be provided with accurate and current statistics about the institution
  • be provided with instructions where and how to get additional information or answers to questions they cannot handle

HFPA Staff will act at all times in the best interest of students or prospective students and shall offer advice and counselling in order to provide information in a manner consistent with this principle.

As official representatives of an institution, dealing with students may require counsel on many levels. HFPA Staff should:

  • be polite, honest and candid in their interaction with others
  • refrain from offering information outside their area of competence or authority

Individuals shall maintain high standards of professional conduct, act with integrity, and in a manner that will contribute to the positive image of HFPA.

Professional behaviour includes:

  • showing respect for the diversity of viewpoints found among colleagues
  • refraining from unjustified or unseemly criticism of fellow members, other institutions, and other organisations
  • making certain when participating in joint activities that collaborators receive due credit for their contributions
  • using their office, title, and professional associations only for the conduct of official business

Dealing with complaints or grievances

The grievance may be filed by telephoning or writing to the Principal of HFPA.

Principles of Good Practice

Resolving complaints or grievances should:

  • be done with the same degree of professionalism required for all other aspects of recruitment and admission

An individual or institution having received a complaint should:

  • respond to the complaint in a timely fashion
  • give credence to the opinions or positions taken by the complainant
  • treat the complaint as a confidential matter
  • resolve to carry the complaint process through to completion

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